About Us


J a d e – owner, founder, creator, master mind, & tarot reader at Sincerely, The Craft.

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Prior to Sincerely, The Craft Jade served in the military for over 10 years. Although not a Belleville native, she finished high school at Belleville East and has lived here most of her adult life.

As a child, Jade remembers her mother, a Gypsy Witch, having tarot cards around – which of course she played with.

Fast forward 20 years and here we are. For the last couple of years Jade had a dream. A dream that wasn’t easy – leaving the Air Force, starting a business, etc. After a year of planning, purchasing, and extreme manifestation – Sincerely, The Craft opened in December 2017.