Owner / Founder

‘The Mastermind behind it all!’ – Jade not only owns Sincerely, The Craft – she also teaches workshops and reads tarot in store!

Owner / ceo

‘Guilty by association’ – that sums up how Jaime got involved with Sincerely, The Craft! However, she thoroughly enjoys keeping Jade and Mindy in line when it comes to the more serious side of the business. She is also the dedicated IT Help Desk representative.


With years of metaphysical retail experience, Mindy was the perfect addition to Sincerely, The Craft. She is also the founder/owner of her own organic self-care line called Sacred Coconut.